🔗 Share this article

The platform is rolling out a updated setting that permits them to reduce the quantity of AI-created videos appearing in their streams. This initiative comes as the service disclosed that it now features more than 1 bn content made with AI.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a global launch. This development comes amid a increase in content created by AI, spurred by emerging AI video creators.

AI Proliferation Online

Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a competing service primarily display content made by AI. A considerable share of this material is considered low-quality AI content, a term for inferior, mass-produced content that is frequently illogical or bizarre.

“We know from our community that many people like content created using AI tools, including digital art to informative clips, and we want to offer the community the power to see more or less of that, based on their own likes,” commented a company executive.

Volume and Proportions

TikTok shared that there are currently 1.3bn videos on its service identified as AI-generated. Collectively, in excess of 100 mn pieces of content are added to the platform every day, making AI-generated material a minor portion of its complete catalog.

Customizing Your Feed

Users will be able to reduce or increase the volume of AI-generated videos they view by opening the topic control option in the application and selecting the AI content topic. Other topics that are already be adjusted under the tool include politics, clothing, beauty, and choreography.

Platform Guidelines

TikTok’s guidelines mandate creators to tag “realistic” AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its community policies.

Additionally, the platform will from now on add an artificially created label to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This measure is aimed to deter users from seeking to evade the tagging system.

AI Literacy Programs

The platform is furthermore launching a $2 million awareness program for specialists and institutions to create educational content about ethical AI use. This project will support non-profit groups focused on educating computer science.

Moderation Strategy

The video-sharing app has defended its safety measures, amid controversy over proposals to make redundant a large number of safety staff in Britain. The company is planning to reduce hundreds of positions in its user protection division in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by machine-led review.

A company official clarified that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most graphic content before it is viewed by people. The company stated a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its machine learning processes.

“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”